Nielsen & Bainbridge

Nielsen & Bainbridge

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The company: NielsenBainbridge

Nielsen Design has now been using aluminium successfully in its picture frames for more than thirty years, making it the world market leader.

In Germany, this year marks the twentieth that Nielsen has been on the market. Pictures with a Nielsen frame - made from aluminium or wood - are sold five million times a year.

The company - which operates all over the world - can look back on constant growth since its formation. This success can be traced back first and foremost to the introduction of the chop service, which enabled framers to offer their clients a much wider range of products and thus expanded the picture frame market enormously, making it all the more interesting for the end consumer.

Sales of picture frames and accessories in Europe have increased out of all proportion, particularly over the last five years. Some 300 people are employed in the factory at Rheda-Wiedenbrück, which extends over about 30,000 square metres in size. Nielsen's own five European distribution firms employ another 130 or so staff.


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